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Why hasn't openly gay Olympian, Matthew Mitcham, gotten any sponsorship deals?

Why is openly gay diver and Olympic gold medalist, Matthew Mitcham, being ignored by sponsors? As the Sydney Morning Herald points out Mitcham is a sponsor’s dream: an Olympic gold medal, undeniably articulate and good looking. Hmmm.

Outsports/ Jim Buzinski reports:
Two weeks after shocking the diving world by winning the gold medal in Olympic platform diving, Australian Matthew Mitcham has been honored with a stamp but has yet to secure a sponsorship deal, though one is rumored. Mitcham, as is every Aussie gold medal winner, will receive $17,400 for allowing use of his image on Olympic stamps issued by Australia Post. Mitcham, 20, will also earn another $17,400 in a bonus paid by Adidas. So far, though, Mitcham, who won the gold medal with a dazzling final dive Aug. 23, has yet to get the kind of sponsorship deals that have gone to Australian athletes like swimmer Stephanie Rice. READ MORE

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