Wednesday, September 30, 2009

Jockey Briefs' Celebrates 75th Birthday

Men's underwear has come a long way since the 1934 introduction of briefs by Jockey. The style was considered daring at the time, an era when guys had a choice of boxer shorts and union suits.
JSOnline reports:
Briefs were invented after an executive of the company, which was then known as Coopers Inc., received a postcard from the French Riviera showing a man wearing a bikini-style swimsuit. The executive, Arthur Kneibler, thought the style would work as underwear. The new design was called the Jockey brief because of its jock-strap functional benefits, offering more support than anything on the market at the time. The Jockey brief was first sold at Marshall Fields in Chicago on Jan. 19, 1935. It was a sellout, in spite of a blizzard that day. Coopers Inc. changed its name to Jockey in 1971, adopting its popular brand name. Jockey International's revolutionary design changed men's underwear forever. READ MORE

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