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Friday, April 30, 2010

Twitter More Popular With People of Color

"New data confirms that Twitter's population is disproportionately black. According to Edison Research's annual report on Twitter, black people represent 25% of Twitter users, roughly twice their share of the population in general," reports Business Insider. Why is this?

Is it because more black celebrities like Sean "P Diddy" Combs are using Twitter?

"Perhaps because Twitter is most popular amongst 25-34 year-olds. The median age for black Americans (according to the 2000 census) is 30 years old, a full seven years younger than for white Americans. Black people therefore make up a relatively higher percentage of the population within the most relevant age groups."

Or perhaps...

Business Insider has a few more ideas on why Twitter is more popular with people of color.