"A new national survey carried out by market research firm Harris Interactive suggests gay and lesbian adults online today are among the most loyal and most frequent blog readers and social network users in the United States," reports Robin Wauters. "According to Harris Interactive, more than half (54%) of gay men and lesbian respondents report reading some type of blog, compared to only 40% of heterosexuals. When it comes to the types of blogs popular with Americans, the survey found 36% of gay and lesbian adults read news blogs, compared to 25% of heterosexual adults. A quarter (25%) of gay and lesbian adults also read entertainment and pop culture blogs, compared to merely 16% of heterosexuals." READ MORE
Tuesday, July 13, 2010
Gays More Avid Blog Readers and Social Network Users: Study
"A new national survey carried out by market research firm Harris Interactive suggests gay and lesbian adults online today are among the most loyal and most frequent blog readers and social network users in the United States," reports Robin Wauters. "According to Harris Interactive, more than half (54%) of gay men and lesbian respondents report reading some type of blog, compared to only 40% of heterosexuals. When it comes to the types of blogs popular with Americans, the survey found 36% of gay and lesbian adults read news blogs, compared to 25% of heterosexual adults. A quarter (25%) of gay and lesbian adults also read entertainment and pop culture blogs, compared to merely 16% of heterosexuals." READ MORE
