Monday, July 21, 2008

Holy blockbuster, Batman!

Joshua Rich writes:
The Dark Knight grossed a behemoth $155.3 million from Friday through Sunday, according to early estimates, to score the biggest three-day opening in box-office history, while leading the way on a weekend for the record books.

As it happened, The Dark Knight wasn't the only record breaker at the box office this weekend. By coming in at No. 2 with $27.6 mil, Mamma Mia! set a new mark for the biggest premiere ever for a movie musical, if that early estimate holds (Hairspray banked $27.5 mil on its first weekend a year ago). That total also passes the $27.5 mil that star Meryl Streep's The Devil Wears Prada earned in its debut two summers back, and it can be credited to the same crowd: older women. Yep, a whopping three-quarters of the film's audience was ladies, and 64 percent was over the age of 30. But they loved Mamma Mia!, and along with the few fellas who also came to see Pierce Brosnan in the Broadway adaptation, they gave it a nice A- CinemaScore grade.

Mamma Mia! and The Dark Knight accounted for nearly 75 percent of all box-office revenue this weekend, so there was little money to go around for the rest of the movies in release. READ MORE