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Procter & Gamble gets in bed with the devil

"Earlier this month, Procter & Gamble [producer and sponsor of CBS's daytime drama, As the World Turns] and Walmart announced the two companies would partner to produce family-friendly television that highlights values such as generosity, honesty and togetherness lacking in most programming," reports the Advocate. "The [anti-gay] Family Research Council is now touting the partnership and announced Tuesday that the companies will be guests at its Values Voter Summit in September, which is cohosted by Liberty University and will feature a who’s who of conservative politicians and media pundits including Rep. Michele Bachmann and Sean Hannity." READ MORE

"Interestingly, news of P&G’s partnership with Walmart comes just months after its soap Guiding Light went off the air and the subsequent announcement that this year would mark the end of As the World Turns. Both shows have prominently featured gay characters and relationships but have come under fire for watering down intimate moments between their gay couples. MORE

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