Wednesday, July 23, 2008

Is Nike's new advertising campaign homophobic or just trash talking?

Rod 2.0 writes:
"Nike unveils the summer outdoor advertising campaign for its new Hyperdunk series of gym shoes... The campaign features a series of basketball players being dunked in what are supposed to be embarrassing and humiliating positions, mostly with one player's face buried in his opponent's crotch, and slogans such as "That Ain't Right", "Say Hello", "Isn't That Cute", "Now You Know", and "Punks Jump Up"... Given the marketing and the targeted audience, the question becomes, is Nike pandering to the supposed homophobic urban culture, or, is this simple trash talking, an important component of streetball?"... READ MORE