Sunday, July 27, 2008

UPDATE: Nike drops controversial Hyperdunk basketball shoe ads

Associated Press reports:
Nike said Friday it would pull its ads for its Hyperdunk basketball shoes, responding to criticism that they fed homophobic views. Nike previously defended the ads, but said it would withdraw them as quickly as possible “to underline our ongoing commitment to supporting diversity in sport and the workplace,” The Oregonian reported. The ads were created by Portland’s Wieden+Kennedy agency and titled “That Ain’t Right,” “Isn’t That Cute,” and “Punks Jump Up.” READ MORE

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Is Nike's new advertising campaign homophobic or just trash talking?