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Thursday, August 21, 2008

Heinz shrugs off gay boycott with soaring sales

UK Pink News reports:
Despite a boycott organized by gay rights group Stonewall, Heinz, saw earnings in the most recent quarter increase by $229 million (£123m). It was slammed by gay rights groups for pulling a television advertisement featuring two men kissing. The company achieved a record share of the UK soup market during the period, taking a 63.5 per cent share. Heinz Europe sales increased 20% in part due to an increase in promotional activities and advertising. READ MORE

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