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Saturday, January 30, 2010

The Persistence of Mass Culture

"By now, we were all supposed to be happily imprisoned in our niches," writes Adam Sternbergh. "You know: the theory that we’re all wagged by the long tail, each of us a microtargeted consumer absorbed in our narrowcast information flow. So if I love Animal Collective, the Golden State Warriors, Ron Paul, and Nutella, I can track down the four other people exactly like me, find our little corner of the Internet, and obsess in peace. So why was it that, for one cacophonous week at least, everyone seemed to be talking about just one of two things?" READ MORE

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