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Sunday, November 30, 2014

AIDS Vancouver Launches "The New Face of HIV—What It Means To Be Undetectable" Campaign


What do you think of the new HIV awareness campaign from AIDS Vancouver? The logo is a "reimagining" according to the Georgia Straight.  The disappearing red dots seen in the image above are "symbolizing the HIV virus after anti-retroviral treatment."

Georgia Straight reports:
[Vancouver, B.C.] AN AWARENESS CAMPAIGN that AIDS Vancouver executive director Brian Chittock describes as “a new way of talking about HIV” will be highlighted this year as the organization marks World AIDS Day. The campaign, called The New Face of HIV—What it Means to be Undetectable, refers to cases in which people have been diagnosed with HIV, but the virus is undetectable in their bloodstream as a result of anti-retroviral treatment. “Their immune system is not compromised anymore because of the anti-retroviral treatment, and they’re actually as healthy as anybody else,” Chittock told the Straight by phone. “So it’s just a new way of thinking and talking about people who are actually undetectable.”
According to AIDS Vancouver, most people with an undetectable viral load have a non-compromised immune system, will live a normal lifespan, and are very unlikely to transmit the virus sexually after being undetectable for six months. (The first two years of an ongoing European study has so far found no transmissions within couples from a partner with an undetectable viral load.)
AIDS Vancouver will be hosting an open house at 1107 Seymour Street from 10 a.m. to 6 p.m. on December 1. Information on the undetectable campaign, in addition to other current initiatives and research, will be available. READ MORE

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